SA Tourism are on a roll – locals travelling SA

In South Australia

From the Herald Sun

ALMOST half of South Australians surveyed have dodged the travel bug this year, choosing to spend their Christmas holidays at home.

An adelaidenow survey of 530-plus people found that 46.9 per cent of respondents will stay at home, while 24.5 per cent will travel elsewhere in the state, 13.5 per cent in the country and 15.1 per cent overseas.

Fifty per cent reasoned that it was too expensive to leave home and 46.4 per cent said they are just too busy.

Social analyst David Chalke said uncertainty with the economy means people are more likely to spend time with the family this silly season.

“Because of the age of uncertainty that we live in at the moment family and home are more important to us than they have ever been before,” he said.

Mr Chalke also said that we have turned our homes into a paradise we’re loath to leave.

“At the end of the day when you look at what happened over the last 10 to 15 years we have spent large amounts of money and effort making our homes into a resort,” he said.

For those who are opting to explore our state this Christmas, 32.5 per cent will head to the Fleurieu Peninsula while the Yorke Peninsula is the place of choice for 28.9 per cent of survey respondents.

While this is usually the case for Louise Hemsley-Smith, 42, and family – who in the past have spent their holidays at a beach house in Port Willunga – this year work commitments mean they will remain in the comfort of their home, opting to make regular day trips to the beach instead.

“Our cellar door is open (Battle of Bosworth Wines) every day apart from New Year’s Day, Christmas Day and Boxing Day so this year we’re staying at home  … every other day we will visit the beach,” Ms Hemsley-Smith said.

“I like Aldinga Beach. It’s just beautiful. You don’t have to go away when you live around here.”

Mirroring Ms Hemsley-Smith’s comments, director of marketing at the South Australian Tourism Commission David O’Loughlin said over the past 12 months it has seen a 12 per cent increase in South Australians taking day trips.

“(This) shows that we have a growing appreciation for the many experiences right here in our own backyard,” Mr O’Loughlin said.

“A great option for a hot day is a trip down to Second Valley or Victor Harbor, via the incredible wineries of McLaren Vale.”

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