From Adelaide Now
NORTH Adelaide traders are dressing up their shopfronts with Christmas lights and decorations in a bid to showcase their businesses to evening diners.
Traders along O’Connell and Melbourne streets have decorated and lit up their shop windows as part of an O’Connell St Precinct Association competition to market the area.
Furniture shop Domo has been named the O’Connell St winner and Monna Cafe the Melbourne St winner.
Domo showroom manager Tracey Frost said decorating the shopfront created a festive feel and made the business a talking point with customers.
“Most days when I come in there’s face prints and hand prints on the window where people have been trying to see in,” Ms Frost said.
She said the competition had increased the shop’s exposure with people who dined in the district’s cafes and restaurants.
“On Mondays and Tuesdays we have had people coming in who said they were here on the weekend for dinner and saw the shop decorated and wanted to have a better look inside,” Ms Frost said.
“Nine times out of 10 when they come back they’ll buy something whether it be a scented candle or a lounge suite.”
O’Connell St Precinct Association president David Johnson said the competition aimed to “encourage traders to bring Christmas cheer into the area”.
Another O’Connell trader, Donna Kennedy Fry from Hot to Trot Gourmet, decorated her shop window with lights and a two-storey gingerbread house.
“It’s perfect for traders to draw attention to their shops after hours and still maintain the Christmas tradition,” she said.s
Lord Mayor Stephen Yarwood, who judged this year’s winners, would consider establishing an incentive scheme to subsidize lighting costs to encourage more traders to get involved next year, a City Council spokeswoman said.
In the lead-up to Christmas, Messenger Community News, The Advertiser, Sunday Mail and adelaidenow have joined forces to encourage South Australians to “Shop In SA”.
The campaign aims to support the businesses that support our community and our state.