Adelaide centre creates attraction with 1960s prices

In Australian Cultural Exports, Australian Domestic Tourism, South Australia

PICTURE: Tommy Hair and Beauty Hair Stylist Anastazia Radakovitch, all dressed for Arndale Shopping Centre’s 50th anniversary story. Source: News Limited

from 26 August 2013

SHOPPERS at an Adelaide shopping centre will be able to buy goods at 1960s prices as part of a 50th anniversary promotion.

Arndale Central shopping centre, in the western suburbs, has announced plans for shoppers to purchase selected items at 1963 prices.

There will be a chance to buy meat pies for 10c – that’s a shilling in 1963 money – shirts for $2 and kettles for $1 throughout the week.

“We want customers to have bit of fun during this celebration,” said Arndale Central’s manager Mario Boscaini.

Mr Boscaini said the opening of Arndale Central had paved the way for how South Australians shop. He said its core patronage lived within a 6km radius.

When it was built by British developer Arndale Property Trust, shopping centres were a new concept. It was Australia’s first airconditioned shopping mall.

The promotion, Six Days of 60s Prices, will operate all week from Monday until the weekend. Mr Boscaini said shoppers needed to became a member, at no cost, to claim one of the thousands of items on offer from special machines throughout the centre.

Its anniversary comes after the completion of a $35 million overhaul of the centre.

Anastazia Radakovitch, 18, of Hillbank, was put through the retro mill with hair and outfit to recall the 1960s.

Anastazia, a second-year hairdresser apprentice at Tommy Hair and Beauty, one of Arndale’s long-time traders, had her beehive hairdo created by fellow salon hairdresser, Rita, while Arndale Centre’s clothes shop Ice came up with the dress.

“I’m a fan of the 60s,” she said. “I watch all the old movies for the clothes and the hairdos.”

Shoppers will be able to win a Volkswagen Beetle and daily $500 prizes.

Some of the products – and 1963 prices – on offer:

Vegemite: 23 cents

Box of 208 toy army men: $1.25 (1965 price)

Willy Wonka novel: 35c

Bag of mixed lollies: 15c

45rpm single record: 98c

To Kill a Mockingbird novel: 75c

Vanilla slice: 10c

Meat pie: 10c

Smoothies: 20c

Coffee: from 10c

Sherrin football: $30

Movie tickets: $2

Bread: 20c

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