Ben Sheer is the MD of a large-scale Sydney caterer. Ben discusses how big government contracts can be locked in smaller hospitality suppliers.
“one phone call… turned into a client that was worth a contract for 3 years, $350 000 each year. And that’s one phone call. You don’t know when that happens, always answer your phones… always be there. And people feel better to speak to someone… they feel much better when they talk to another human being and they get a response back quickly… (caterers are) a dime a dozen.”