‘Talk’ of shortage pushes development through

In Attractions, Australian Cultural Exports, Australian Domestic Tourism, Business Resources, Community, Government, Harmonisation, Media and Communications, National Headlines, Tasmania

Byline as shown by The Hobart Mercury: “If tourist numbers to Hobart continue to grow at present rates, there will be an accommodation shortage of 1200 rooms within six years.”

TTN: The below story quotes results from a report that is said to have been completed by BDA Marketing Planning for Tourism Tasmania and Invest Tasmania. On its website, BDA also lists Federal Group at the top of their list of prestigious clients.

Accommodation shortage looms

From The Mercury, 10th September 2014

A REPORT showing Hobart will reach a critical accommodation shortage of 1200 rooms by 2020 presents huge opportunities to investors, Premier Will Hodgman says.

In Budget Estimates yesterday, Premier and Tourism Minister Mr Hodgman said the study by BDA Marketing Planning found the demand for accommodation in Hobart was so great that it could drive $120 million in additional visitor spending.

“The report, Commissioned by Tourism Tasmania and Invest Tasmania, found the average occupancy rate for accommodation in Hobart is around 77 per cent,” Mr Hodgman said.

“In the peak months between October and March that rate increases to more than 80 per cent.”

The report predicts that if Hobart’s popularity continues to grow at the rate it has since 2007, an additional 1200 rooms would be required to meet the demand in 2020.

“This report highlights a huge opportunity for developers and investors and the hospitality and tourism sectors.


The Macquarie Shed 1 development will add more than 100 hotel rooms to the capital.

The Macquarie Shed 1 development will add more than 100 hotel rooms to the capital.

“Invest Tasmania and Tourism Tasmania will use this report to target investors at meetings, seminars and when hosting delegations.”

Federal Group says the measures made its $35 million investment in the 113-room hotel, restaurants and retail development in Macquarie 1 Shed more viable.

Tourism Industry of Tasmania chief executive Luke Martin said the shortage was a good problem for the industry to be facing.

“These are huge numbers — 1200 rooms,” he said.

“It puts us in a very strong position, there’s massive opportunity for Tasmania in terms of jobs and investment.”

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