World’s biggest “Instameet” to be hosted in QLD

In Attractions, Australian Cultural Exports, Business Resources, Government, Media and Communications, Momentum, National Headlines, Queensland
From the Sunshine Coast Daily: Whales and Sails: Audi Hamilton Island Race Week. Photo: Andrea Francolini.
Tourism Queensland and their marketing agencies have come up with a way o get tourism operators and their patrons into Instagram. A collaborated ‘Instameet’ will be held with the aim of breaking the world record for the number of people uploading photos to the app on the same day.
Tourism Queensland are being praised for the promotion’s widespread benefit. Not only will limitless amounts of royalty-free content be produced, but the event itself is a great way to get domestic tourists out and about, and will enable tourism operators to get active on social media.

Save the date: Instameet to show off Qld to the world

IT could be your favourite sunset spot.

Maybe it’s your hideaway for a camping weekend, the waterfall you hike to or the beach you chill out at.

In what organisers hope will become the world’s biggest Instameet, keen snappers are being asked to save the date October 4 to simultaneously share thousands of images of Queensland visitor experiences using the #thisisqueensland tag.

Queensland Instagrammers can capture their region’s best tourism assets in this social media event which is designed to showcase Queensland to the world.

Tourism Minister Jann Stuckey said Instagram was a powerful social media platform with more than 200 million monthly users worldwide.

She said high-profile digital influencers would join everyday Queenslanders and tourism operators to send a collective nod to the state.

“The Queensland Instameet will involve people coming together to connect, explore and collectively sell our tourism assets to the world by posting authentic and compelling photos to inspire others to visit,” she said.

“We will showcase our world class visitor experiences from watching the sunset on Hamilton Island’s One Tree Hill through to stargazing in the Outback or snorkelling on the Great Barrier Reef.

“TEQ will work with tourism operators and regional tourism organisations in the lead up to the event, to host a series of workshops explaining how to use Instagram and how to host an Instameet.”

Ms Stuckey said the Instagram event was about developing the world’s best digital tourism systems and integrating technological innovations.

She said Tourism and Events Queensland used #Room753 earlier this year to inspire 22 high-profile digital influencers from 13 countries to spread the word about Queensland in line with their passions – from surfing safaris to culinary experiences and romantic getaways to adrenalin-charged adventures.

The digital influencers had a combined annual website audience of 22 million and social media reach of eight million.
During the 22 week program, these bloggers, Instagrammers, photographers and videographers generated more than 54 blog posts, about 3000 tweets, 180 Facebook posts, 18 YouTube videos, almost 1000 Instagram posts and 137 Google+ posts.

For more information on the Queensland Instameet visit –

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