TTN: News Ltd’s Cairns Post is talking down Townsville’s flattering inclusion in the new Lonely Planet guide, opting to flare rivalry between the north Queensland cities rather than work together as a region to attract tourists.
The marina photo below was The Cairns Post’s featured photo of Townsville. The News network includes the Cairns Post, Darwin, Adelaide and Perth’s major metro news sites, plus major sites in Melbourne, Sydney, and across the world.
Why tourists bypass Townsville on route to Cairns
From the Cairns Post, 6th August 2014
TOWNSVILLE is “often bypassed by visitors” according to the latest Lonely Planet guide to Queensland.
But the authors of Lonely Planet Queensland & the Great Barrier Reef say that tourists using Townsville as a pit stop to other places could soon become a thing of the past.
The new Lonely Planet Queensland & the Great Barrier Reef guide includes an entire chapter about why tourists should include Townsville on their travel itineraries.
Lonely Planet is regarded as a world leader in travel content, using independent, dedicated travellers as authors.
While conceding that Townsville is just a stop on the way to other attractions, the guide states that the region has “a surprising number of attractions”.
“A palm-lined beachfront promenade, graceful 19th-century architecture and a host of cultural and sporting venues and events,” it reads.
“Magnetic Island’s national park, beaches, walking trails and wildlife are a quick ferry ride away.”
Magnetic Island snorkelling is featured as the No.2 attraction in the “What’s New” section.
In the “Regions at a Glance” section, Townsville to Mission Beach is praised for its coastline, nature and architecture.
Outside of the city but in our backyard, the Great Barrier Reef (first) and Hinchinbrook Island (11th) also rank in the top 15 experiences and destinations chosen by the guide book’s three authors.
Townsville Enterprise Ltd (TEL) has recently released its “Townsville North Queensland, Alive with Curiosity” brand as well as its Destination Tourism Plan in a bid to increase tourism in the region.
TEL tourism and events general manager Patricia O’Callaghan said the Lonely Planet guide reinforced TEL’s stance that Townsville and its surrounding areas had plenty to offer tourists.
“It’s about creating awareness that Townsville shouldn’t be a place to bypass,” she said.
“They use the word ‘surprising’. That’s on the message from the research that we have done.
“We believe in the product here, but we do need support.”
The TEL Destination Tourism Plan also pushes for greater visitor access to natural attractions near Townsville as well as improved infrastructure.
Ms O’Callaghan said the Lonely Planet guide reinforced TEL’s call.
“We need access into natural attractions to ensure people don’t bypass us,” she said.
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