TTN 9th June 2014: The Tourism News has queried the origin of the Cairns’ Post data via Twitter. The Cairns Post does not specify over which time period FNQ are supposed to have experienced the decline. Whilst there was a significant drop from calendar year 2012 to 2013 (46,996 visitors to 30,152), it seems like the natural attrition of highly inflated visition in 2011. Visitation went from 33,184 in 2010 to 43,431 in 2011.
At any rate, the Cairns Post article does not match the AusTrade/ Tourism Research Australia figures it purports to reference. The figures can be viewed (easily!) here. The data excerpt referenced by TTN can be seen below the story on this page. That excerpt also shows a major peak in FNQ visitation in 2005.
TTNQ to make pitch across ditch likely as Kiwi visitor numbers plummet in Far North Queensland
From the Cairns Post, 9th June 2014
A NEW campaign to lure Kiwis across the Tasman to Cairns is being considered by the region’s peak tourism marketing body after the latest figures show an alarming drop.
According to Tourism Research Australia statistics, the number of New Zealanders travelling to the Far North had fallen by 40.8 per cent or 19,000 – from 48,000 a year to 29,000. NZ is the largest source of tourists to Queensland, totalling 383,000, with most travelling to the Gold Coast (179,000).
Tourism Tropical North Queensland chief executive Alex de Waal said he was concerned with the “significant decline”.
While overall international numbers to the region were slightly up (by 1 per cent) with China leading the charge (153,000 and a 27 per cent jump), the rest of the markets were “patchy”, he said.
“We need to get more traction in New Zealand,’’ Mr de Waal said.
He said more effort needed to go into marketing the region in NZ.
Mr de Waal said cuts in services with no direct flights by Air New Zealand from November this year to March next year would make it even more difficult for Kiwis to get to the Far North.
He said it was not financially feasible for airlines to continue onto Cairns after flying from Auckland to Brisbane or the Gold Coast.
Mr de Waal said direct access was vital and TTNQ and Cairns Airport were working on a plan as well as a new marketing program.
He said the Australian Tourism Exchange held in Cairns last month would have helped highlight the destination to NZ travel buyers.
A Tourism and Events Queensland report said the “steep decline” in NZ visitors was partially the result of fewer flights into Cairns from Auckland.
(TTN: From Tourism Research Australia/ Austrade or click the TRA image to go straight to their website.)
|Year ending December 2005||Year ending December 2006||Year ending December 2007||Year ending December 2008||Year ending December 2009||Year ending December 2010||Year ending December 2011||Year ending December 2012||Year ending December 2013|
|Tropical North Queensland||50,641||39,833||38,791||41,452||33,653||33,184||43,431||46,996||30,152|
|Unknown Region QLD||80||–||–||–||–||–||–||–||163|
|Offshore and Migratory QLD||–||–||–||–||–||–||–||174||432|