WA Tourism Minister knows domestic is the answer

In Featured Home Page News, National Headlines, Western Australia

From abc.net.au

The Western Australian Tourism Minister says marketing of the Esperance region needs to be done at a state level, rather than trying to attract international visitors.

Kim Hames says international tourists visiting Australia generally go to capital cities, so tourism for Esperance needs to be locally targeted.

Recent figures show Esperance’s hotel occupancy rate are significantly lower compared to Broome.

However, Dr Hames says the figures do not accurately represent the number of tourists in the area.

“You can’t compare those figures, I mean the reality is that Broome’s peak time is in winter because it’s beautiful weather up there, whereas Esperance’s peak time is summer,” he said.

“So you can’t compare numbers in a summer destination with a winter destination and vice versa, that’s just not a reasonable comparison.

“We need to rely on other sources of travel, in fact most people coming to visit Esperance will be from Perth and you’ve got to think that we’ve got a strong Australian dollar and a strong disposable income, for 1.6 million people sitting up in the metropolitan area not travelling enough.”

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