Experience Co acquires Hollybank Wilderness Adventures

In Attractions, Business Resources, Featured Home Page News, Tasmania
Experience Co to acquire Hollybank Wilderness Adventures

Experience Co has announced that it will acquire 14 zip line and rope parks, including Tasmania’s Hollybank Wilderness Adventures. The acquisition includes five TreeTops Adventure parks in New South Wales, two Trees Adventures Parks in Victoria and a Next Level high ropes park in Queensland.

The company is set to be a big player in outdoor entertainment as earlier in the year, Experience Co acquired the Wild Bush Luxury and currently operates 17 skydive location

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from the mercury 30.09.21

ADVENTURE tourism company Experience Co has announced it will acquire Tasmania’s Hollybank Wilderness Adventures along with 13 other zip line and ropes parks in five state for $46.9m.

The acquisition includes Tree Tops, Tree Adventure and Next Level parks across Australia.

Experience Co John O’Sullivan said it will form the cornerstone of a new family adventure division.

“This acquisition forms part of our ongoing strategic growth plan and builds on our strong business base providing us with new access to an intrastate leisure and recreation market less impacted by state and international border closures,” he said.

“This gives us near-term tailwinds as well as positioning our portfolio strongly for long-term growth.”

The transaction will be completed by October, with the Trees Adventure co-founders Nicolas Dansin and Marc Flaster as well as the current management team to remain with the company under the new ownership.

Experience Co has announced it will acquire 14 TreeTops and Trees Adventure climbing and zip line parks across Australia. Picture: Supplied

Experience Co has announced it will acquire 14 TreeTops and Trees Adventure climbing and zip line parks across Australia. Picture: Supplied

The acquisition includes five TreeTops Adventure parks in New South Wales, two Trees Adventures Parks in Victoria and a Next Level high ropes park in Queensland.

Two additional adventure parks are expected to be open in the next 12 months.

The ASX listed company has turned a focus to the domestic leisure market for when residents in Sydney and Melbourne emerge from lockdown.

Earlier in the year Experience Co acquired the Wild Bush Luxury, which operates the Maria Island Walk in Tasmania, as well as a range of walking, accommodation and wilderness camp experiences in the Northern Territory, South Australia.

The company also operates 17 sky dive drop site in Australia.

“Trees Adventures’ younger audience are the skydivers of tomorrow,” Mr O’Sullivan said.

“We want to capture their interest in adventure experiences from an early age and introduce them to the other opportunities that Experience Co can offer.”

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