Book Me Bob launches aiva

In Business Resources, Featured Home Page News, Media and Communications, National Headlines

aiva—the automated, direct sell voucher system for tourism and hospitality businesses—is the latest development from the team at Book Me Bob. With aiva, businesses can offer fully branded vouchers on their own website without the high costs of a third-party platform.

Uncertainty of travel due to natural disasters, political unrest and ultimately COVID saw the rise in popularity of the humble voucher with both customers and businesses.

‘Customer’s needs and expectations have changed rapidly and they are no embracing the flexibility of vouchers which allow them to lock in today’s prices for travel tomorrow,’ said David Thompson CEO and Co-Founder.

‘While for businesses the benefits are obvious, it provides an instant cash injection and helps build brand loyalty.

‘Most businesses place offers and deals on a third-party platform, paying high commissions for the privilege. Unable to replicate these offers on their own website, customers are discouraged from booking direct.’

aiva solves this problem. Providing businesses with the ability to offer fully branded discount, incentive, value add or gift vouchers on their own website.

Offer, timeframe, quantity and fine print—businesses are in total control, able to create, edit and remove all deals in real-time with instantaneous payment.

With no initial cost or set-up fees and pay-as-you go pricing with fees less than you would pay to a travel agent and inclusive of merchant charges, businesses can now ensure their customers get the best deals direct.

Operators can even invite other like-minded businesses to sell their vouchers. ‘Being tourism and hospitality professionals, the recovery of the industry is deeply important to Team Bob—that’s why we developed aiva,’ said David Thompson, CEO and Co-Founder.

‘But aiva isn’t just for tourism and hospitality businesses, organisations will also reap the rewards of this innovative technology.’
Using aiva to showcase their member’s latest offers, visitors to Destination Kaikoura’s website—can purchase accommodation, transport, attraction and tour vouchers without leaving the site. All the while aiva is quietly gathering key consumer data to aid in their future marketing activities.

‘It’s a tough time for tourism which is why Destination Kaikoura embraced this new and innovative technology, to help convert bookings on behalf of our operators,’ said Luci Williams, Destination Kaikoura.

‘We are proud to be the first Regional Tourism Organisation to launch this platform on our website.’

Visit to learn more.

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