Hrdlicka: Virgin CEO cast as border martyr

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It is unlikely a fluke that the first notable tourism female CEO is thrown under the bus of an unpopular idea.

When facing tough times, any financially astute institution – like any willing to take on the dregs of Virgin Australia – will recruit a dispensable C-Suite so the executive can float ideas like ‘Open the borders! Health be damned!’ when the media of the day is reporting that the voting population resolutely supports closed borders. This way, the board can quote that executive as the source of any poor decision, cut them off at the legs, keep shareholders happy, and move ahead with the fickle media cycle into the new financial and political year.

The Tourism News has been told repeatedly that even those in the most dire situation – boating operations in Cairns, of which 90% of previous consumer traffic was Chinese national – understand that there is no palatable price on absorbing COVID unnecessarily in Australia.

Virgin CEO calls for open borders, even if ‘some pel,bn n  ople may die’

Virgin Australia’s chief executive has called for the country’s borders to be reopened before the stated goal of mid-2022, saying it made long-term sense even if “some people may die”.

Speaking at a business lunch in Brisbane on Monday, Jayne Hrdlicka said she did not agree with the current stated reopening date of “mid-2022” put forward by the federal government in last week’s federal budget.

Jayne Hrdlicka, chief executive of Virgin Australia, seen in a file image.
Jayne Hrdlicka, chief executive of Virgin Australia, seen in a file image.CREDIT:BEN SEARCY

Ms Hrdlicka said she believed, with a viable vaccine in place for a large enough portion of Australia’s population, the country needed to reopen its borders or risk being left behind by the rest of the world.

The airline boss said as long as vaccination levels were high enough, and vulnerable people were protected, the country should take the risk of fully opening again sooner than June 2022.

“COVID will be part of the community, we will become sick with COVID and it won’t put us in hospital, and it won’t put people into dire straits because we’ll have a vaccine,” Ms Hrdlicka said.

“Some people may die, but it will be way smaller than with the flu.

“We’re forgetting the fact that we’ve learnt how to live with lots of viruses and challenges over the years and we’ve got to learn how to live with this.”

It is estimated more than 3.3 million people have died worldwide from COVID-19 since the pandemic began. In the US, 584,495 people died of COVID-19 between January 2020 and last Friday, according to figures from Johns Hopkins University.

Globally, anywhere from 290,000 to 650,000 people die of flu-related causes every year.

In countries with vaccination programs further along than Australia’s, there have been good indications that the vaccines have greatly reduced death tolls, Britain this month recording zero deaths from COVID for the first time since July last year.

Prime Minister Scott Morrison recommitted to the reopening target of mid-2022 on Monday, saying Australians understood a “cautious approach” was needed to any border reopening.

“I welcome the fact that I think Australians by and large share the view that Australia has done incredibly well throughout the course of the pandemic,” he said.

“We have been able to not only save lives but save livelihoods as well, and Australians want to see that continue.”

The latest Newspoll showed 73 per cent of respondents supported the current border approach and believed they should remain closed until the middle of next year.

Ms Hrdlicka’s comments come as Virgin works to put itself back together after the pandemic delivered several blows to the business, which led to it entering receivership temporarily last year.

The company was bailed out by American firm Bain Capital with a focus on domestic travel.

The airline retired its fleet of Airbus A330 and Boeing 777 jets in favour of smaller aircraft more suited to interstate and short-jump travel within the Australasian region.

The company previously maintained that it believed short trips to Fiji and other tourist centres by the end of this year was a “realistic” goal.

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