Hemsworth + Luhrmann lead charge in AU filming #CutRedTapeCreateJobs

In Attractions, Australian Cultural Exports, Australian Domestic Tourism, Community, Government, Harmonisation, Media and Communications, Momentum, Tourism Routes

Luhrmann and Hanks are filming an Elvis movie in QLD, whilst Zac Efron has moved to Northern NSW. A cultural uprising toward Australian filming, led by stars and then complemented by our relatively excellent coronavirus containment and a $400m government stimulus committed to the industry in July 2020 suggests that the momentum required to fill creative industry’s supply chains might be manageable in Australia’s north.

Los Angeles’ clear weather has always been a key to Hollywood’s success, with uninterrupted outdoor filming limiting the need for the use of expensive sound stages etc. A move by the Australian film industry to establish itself and its supply chains further north – in clear weather – may be the missing link that has inhibited Sydney and Melbourne’s ability to achieve economies of scale in the supply chains of industry.

To that end, The Tourism News, as part of our campaign to #CutRedTapeCreateJobs is imploring all Australian councils and other land management agencies to cut fees and turnaround times on filming applications to facilitate the filming of all sorts of digital media in Australia.

The digital and content revolution experienced by the media industry in the years approx. 2015-2020 has resulted in a constant heavy demand for content, with writers getting more work than they can handle. Should Australia be able to affordably supply every other aspect of the industry in south east Queensland, the industry will follow.

Build it and they will come!


The Tourism News, 5th October 2020

Picture: A-Lister Chris Hemsworth does the small act of taking over a 6-times daily weather report on Nine’s Today Show, and in the meantime demonstrates the beautiful countryside behind him to the Australian audience and to the world via YouTube. #momentum #mediaandcommunications

Chris Hemsworth’s bid to bring Hollywood to Australia

From The New Daily, 27th September 2020

Chris Hemsworth has proved himself as the god of thunder and is now gunning for the title of Saviour of Down Under (well, of Australia’s film industry, at least).

The Thor  star has reportedly signed a four-film deal with Netflix, and is gunning for them to be made in Australia.

Hemsworth will star in sci-fi mind-bender Spiderhead – and it’s rumoured to be shooting in Queensland in coming months.

If true, it’ll be a tight turnaround for the actor.

The fourth instalment in the Thor movie series is also about to start filming in Hemsworth’s home state of New South Wales.

Co-star Natalie Portman was spotted arriving in the country about three weeks ago.

(Although Queensland’s enviable coronavirus position is fuelling rumours the production will migrate north.)

Not just because he loves his home country – there are some vaguely selfish reasons, too.

“Being able to stay at home and put the kids to bed in their own home as opposed to dragging them across the globe to various hotels is, as a parent, hugely important,” The Daily Telegraph reported Hemsworth saying.

“My wife’s certainly happy.”

Of the remaining films on his newly inked deal, two are believed to be sequels to Extraction, Netflix’s most-watched production feature to date.

Not-so-nice Hemsworth

Hemsworth joins a pretty impressive crew in the production of Spiderhead, which is based on a short story published in The New Yorker a decade ago, written by George Saunders.

Directing the flick is Joseph Kosinski (Top Gun: Maverick) and he’ll line up alongside Jurnee Smollett (Birds of Prey) and Miles Teller (Whiplash).

The plot line is definitely out there – set in the “not-too-distant future”, Deadline reports, we follow two convicts who submit to medical tests in exchange for a shorter prison sentence.

Predictably, the tests have some ill effects.

The paper reports Hemsworth will play Abnesti, who’s in charge of the testing regime. So perhaps he won’t necessarily be the hero we’ve come to expect on screen.

Moment in the sun

Australia is experiencing a mini surge in hosting Hollywood film crews.

Baz Luhrmann began filming on his Elvis rendition – starring Tom Hanks – in Queensland last week.

On the silver screen, Nicole Kidman’s Nine Perfect Strangers is under way at Byron Bay.

In July, Prime Minister Scott Morrison announced a $400 million package designed to tempt international film crews to Australia, in a bid to stimulate the industry.

The package is said to have brought three US TV shows production to Brisbane, including a scripted show based on Tiger King Joe Exotic.


Editor’s Note: The Tourism News has recently directly reproduced one other media release. We are doing so again below to ensure the communication between urgent government cash incentives can reach industries can be acted upon by industry ASAP, with nothing ‘lost in translation’, and so that the reporting media does not cherry-pick which information is made available. 
17 Jul 2020
From the (Australian) Prime Minister, Minister for Communications, Cyber Safety and the Arts

Thousands of jobs are set to flow to carpenters, lighting technicians, local actors, set designers, extras, crews and special effects experts with a $400 million incentive to attract film and television productions to Australia, both now and over the next seven years.

Australia’s relative success in managing COVID-19, compared to so many other parts of the world, means we are now in a unique position to attract a longer term pipeline of major screen productions here in Australia.

To help achieve this we are extending our screen incentive over seven years, working together with the tax system, to ensure that studios can commit to multiple productions over multiple years, guaranteeing jobs both now and into the future.

The incentive adds to a strong pipeline of international screen production activity, jobs and investment by boosting the Location Incentive program over the next three years and extending it for four more years to 2026-27.

The additional $400 million will help Australia capitalise on a growing demand to produce films and television series in Australia, attracting an estimated $3 billion in foreign expenditure and creating 8,000 new employment opportunities for Australians each year. This complements projects already supported through the existing program.

Prime Minister Scott Morrison said the announcement would create thousands of extra jobs across the country and would help back the screen sector’s recovery from the impacts of COVID-19.

“This investment is key to our JobMaker plan to create jobs, boost local business activity, and provide training and skills,” the Prime Minister said.

“Behind these projects are thousands of workers that build and light the stages, that feed, house and cater for the huge cast and crew and that bring the productions to life. This is backing thousands of Australians who make their living working in front of the camera and behind the scenes in the creative economy.”

Minister for Communications, Cyber Safety and the Arts Paul Fletcher said the expanded Location Incentive program was designed to attract back-to-back productions and establish an ongoing pipeline of work for Australia’s screen sector, which will strengthen the local industry and provide certainty for businesses to invest in skills and development.

“The Location Incentive is an economic multiplier. It will sustain the vitality of Australian screen production and support jobs and local businesses,” Minister Fletcher said.

“Through this additional commitment, the Government is telling the world that Australia is a desirable destination for screen production – with great locations, skilled crews, world-class talent, post-production expertise and state of the art facilities.”

The Location Incentive is designed to complement the Morrison Government’s existing Location Offset, providing an effective increase in the tax offset rate from 16.5 per cent to 30 per cent for eligible large budget international productions that film in Australia and are successful through the application process.

To date, the Government has announced funding of $123 million for 10 productions through the existing Location Incentive including Thor: Love and Thunder and Shang-Chi and the Legend of the Ten Rings in Sydney, Godzilla vs Kong on the Gold Coast, Shantaram and The Alchemyst in Melbourne. These 10 projects are estimated to generate spending of around $1 billion, support 8,500 local jobs over multiple years and engage more than 9,000 Australian businesses.

The expansion of the Location Incentive comes on top of $250 million over the next 12 months to help restart the creative economy, including $50 million for a Temporary Interruption Fund that will support local film and television producers to secure finance and recommence filming for productions that have largely been halted due to the challenges in accessing insurance coverage for COVID-19. It also builds on the Government’s investment of $749 million in the arts and cultural industry in 2019-20 – the largest amount ever provided to the sector.

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