Big Retail + Big Caravan hook up for a Big Summer

In Alcohol, Attractions, Australian Domestic Tourism, Featured Home Page News, Harmonisation, Momentum, Transport

TTN: The Tourism News doesn’t generally reproduce press releases but we are so genuinely impressed by this convenient service that we’re happy to promote this delivery innovation from Woolworths and Ingenia Holiday Parks.

After booking with an Ingenia Holidays Park so they know their arrival dates, tourists can use Woolies’ online ordering system and select the parks’ overall address (rather than a unit and other access rigmarole) and the park staff will put away the groceries for you in your accommodation.

What we found most appealing about the process is that if tourists go into Woolworths’ online shopping via this link, the products are tailored into summer holiday bundles – ‘Dinner packs’ including BBQ and e.g. taco ‘bundles’; there’s a category of ‘entertaining platters’ that one might order for New Years’ Eve – it’s a budgeters’ and planners delight.

The Covid-19 pandemic has seen much destruction but also much innovation, born out of necessity.

Any action by grocery and holiday giants to step up their game in order to benefit the domestic tourism industry is welcome – just think, three hours that might have been spent on arrival day shopping for and sorting groceries could be spent by families at local attractions.

Veronica Hope – Editor, The Tourism News

MEDIA RELEASE 17 June 2020

Ingenia Holidays and Woolworths launchindustry-first delivery partnership

With travel restrictions beginning to ease and Australians embracing regional and domestic travel, Ingenia
Holidays and Woolworths have today launched an industry-first delivery partnership set to make holiday
planning a whole lot easier.

Guests at Ingenia Holidays parks across the country will now be able to pre-order their holiday grocery
essentials via the dedicated Ingenia Holidays Woolworths online ordering portal, offering a no-hassles
‘direct to site’ delivery.

As the first holiday park operator to strike a deal with a major grocery chain, Ingenia Holidays Chief
Operating Officer Nikki Fisher said the partnership was about making travel more convenient for today’s
busy family and reflects the rise in consumer demand for online grocery shopping.

“When we talk to our guests about the ‘perfect holiday experience’, rarely does it include packing the car
full of groceries or taking the entire family to the supermarket once you’ve arrived at your destination,” Ms
Fisher said.

“This partnership with Woolworths means that guests can have groceries delivered directly to their holiday
site, and if they haven’t checked-in yet, our park managers will either securely store groceries for campers
and caravanners, or unpack the groceries into the fridge for our guests staying in cabins.

“And for those already doing their holiday grocery shopping online, this service means they no longer need
to investigate whether parks support grocery delivery or disrupt their holiday to be available during
delivery windows.”

Ms Fisher said the roll-out across all 22 sites in Queensland and New South Wales follows successful trials
at key parks and resorts in both states.

“Feedback from our guests has been great, especially from families and large groups who arrived at our
cabin, caravan and camp sites to a fully stocked fridge,” she said.

“As the domestic tourism market continues to bounce back from the effects of COVID-19, operators will be
looking at new and exciting ways we can make travel easier and more attractive to guests.

“We’re hoping this partnership means travellers spend less time organising the nuts and bolts of their trip
and more time exploring regional Australia.”

Woolworths Director of E-Commerce Annette Karantoni said the supermarket was pleased to team up
within Ingenia to offer the simplicity of grocery delivery to holidaymakers.

“We’re seeing more and more Australians turn to the ease and convenience of grocery delivery to their
home because they want to reclaim time in their busy lives,” Ms Karantoni said.

“Together with Ingenia, we’re delighted to be extending the same benefits to our customers on their family
holiday as well.

“It means customers can arrive with the peace of mind of a fully stocked fridge and spend more time
enjoying local attractions with their loved ones.”


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